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The ViewFinder Center

OUR NEW ADDRESS

 

Badenerstrasse 370
CH-8004 Zürich
Switzerland

Phone:    +41 52 203 30 44
Email:     info@viewfindercenter.com

 

Photo Editing

Digital Photography Articles, News and Tips from
The ViewFinder Center, Zürich, Switzerland

Tuesday
02Feb2010

ViewFinder Center moves to Zürich!

As of February 2010, we will open the doors to our new studio, conveniently located in Zürich Kreis 4, just a short walk from Albisriederplatz, Letzigrund Stadium and Hardbrücke/Escher-Wyss Platz. Our new location offers greater possibilities for classes and workshops both in the studio and out and about in central Zürich.

ViewFinder Center Studio & Classroom
Badenerstrasse 370, Halle 3
CH-8004 Zürich

All classes and workshops, unless specifically noted, will be held at our new studio.

 


View ViewFinder Center in a larger map

Tuesday
15Dec2009

Stocking Stuffers, part 2 - Christmas Memory

Perfect stocking stuffers for your favorite photographer or to add to your wish list.

Every digital photographer needs more memory. We highly recommend carrying several 2 to 4 GB cards, rather than one larger memory card. If something happens to that one large card, all your photos are lost. With photos on several cards, there’s less risk of losing memories to misplaced or damaged cards.

Many brands to choose from, but some of our favorite choices — available at local and online retailers (prices are approximate).

      SD Memory Cards

  • SanDisk Ultra II SDHC, 4GB (40 CHF)
  • SanDisk Extreme III SDHC, 4GB (75 CHF)

      Compact Flash Memory Cards

  • SanDisk Extreme IV, 4GB (75 CHF)
  • SanDisk Extreme IV, 2GB (50 CHF)
  • SanDisk Ultra II, 4GB (30 CHF)
  • SanDisk Ultra II, 2GB (20 CHF)

     Use Protection
     Keep memory cards safe in a secure hard case. 

  • Hakuba Hard Plastic Digital Media Storage Cases (10 - 20 CHF)



Friday
11Dec2009

Stocking – Camera bag – Stuffers 

If you’re looking for few things to add to your own Christmas wish list or playing Santa Claus for the photographer in you life, here’s the first of our last minute gift ideas: Stocking stuffers to help keep camera and lenses clean and safe. These are just some of our favorites. You should be able to find them at local camera shops or larger retailers (such as Eschenmoser/Fust in Zurich) or online retailers. All prices are approximate.

Click to read more ...

Thursday
03Dec2009

Holiday Camera Shopping Tips

This time of year we get a lot of requests from photography enthusiasts asking for advice on what camera they should buy. As you can imagine, everyone has different needs and objectives in buying a new camera, so this actually is one of the more difficult questions to answer in a direct, ‘buy this specific model’ way. With this in mind, we put together some general guidelines to help those of you who may be looking to get a new camera this holiday season. Most of this is common sense, but we hope it will help you in deciding which camera is best for you.

Click to read more ...

Monday
12Oct2009

SwissNews features fall photo tips from ViewFinder

The October 2009 issue of SwissNews includes the first of a regular series of photography articles from ViewFinder.

Check it out at the SwissNews website or look for the magazine at Kiosks and bookstores in Switzerland.

Saturday
12Sep2009

What is a Lensbaby?

Photo: Bryon Paul McCartneyMany of our students have heard me talk about the Lensbaby and my appreciation for this creative lens. For those of you new to the Lensbaby, I suggest you check out their website. There are now three types of Lensbaby lenses and I am not ashamed to say that I own all three.

The Lensbaby concept is simple and mimics the workings of a traditional view camera or tilt-shift lens, allowing you to freely adjust the focus ‘sweet spot’ of the lens for creative, selective focus effect.

The ‘Muse’ is the most basic Lensbaby. It requires that you hold your camera and adjust the flexible lens at the same time. It takes a bit of getting used to, but once you master the technique, it is quite easy to use.

The ‘Control Freak’ works the same way as the Muse, except you have the added advantage of being able to lock the lens in a fixed position. This is great for shots where you want to repeat the same effect while making adjustments to lighting or you need to wait for a perfect moment.

Photo: Bryon Paul McCartneyThe ‘Composer’ is the most recent Lensbaby and it uses a ball and socket design to allow you to swivel the lens into different positions to experience different selective focus effects. You can also lock the Composer into specific positions. The latest versions of the Lensbaby line-up also include a new ‘optic-swap’ system, which allows you to use up to four different optics with your Lensbaby, giving you the choice of double glass, single glass, pinhole/zone and plastic optics. Changing the optic you use can have dramatic effects on how your final images will look. My personal preference is for the plastic optic which produces a milky almost dream-like effect.

If you are looking for a fun way to give you images some kick, you should definitely check out a Lensbaby. We will offer a class on how to use the Lensbaby on 19 November. For class details, click here.

Saturday
12Sep2009

Happy Birthday ViewFinder!!

This weekend marks the one year anniversary of the ViewFinder Center for Photography. In the past year we have offered 20 classes and our Summer Workshop in Tuscany. It’s been a great year and we’ve had the pleasure of meeting and getting to know so many of you through classes and Meet-up events. But even as we look back at take a minute to celebrate our first year, we are even more excited about what lies ahead for ViewFinder and our students.

We will soon be announcing a new line-up of fun, interactive classes that we’ve developed as a result of student feedback and interest. You’ll find more about these new classes in the weeks to come; several of them are already on the schedule for October. We are also busy making plans to introduce some new activities in 2010, so stay tuned and stay in touch, there is much more to come!

A big “Thank you!” to all of the class participants who made this first year such a happy success!

Bryon & Kellie
The ViewFinder Center for Photography

Monday
20Jul2009

Bryon McCartney & Image Engineers: 1st Place in the PX3 People's Choice Award

ViewFinder’s co-founder and photography instructor, Bryon McCartney took First Place in the PX3 People’s Choice Award in Advertising and swept the top three prizes in the competition’s Annual Reports category. The PX3 jury awarded Bryon’s photo “Factory Worker” with an Honorable Mention in the overall Professional category. To view all the winning photos go to http://px3.fr/winners/2009/public.php

Bryon’s photographs were originally created for a client with our Image Engineers photography business. The Px3 jury selected winning photographs from thousands of photography entries from over 85 countries.

Px3 is juried by top international decision-makers in the photography industry, including Carol Johnson, Curator of Photography of Library of Congress, Washington D.C.; Gilles Raynaldy, Director of Purpose, Paris; Mark Heflin, Director of American Illustration + American Photography, New York; Françoise Paviot, Director of Galerie Françoise Paviot, Paris; Natalie Johnson, Features Editor of Digital Photographer Magazine, London; Kenan Aktulun, VP/Creative Director of Digitas, New York; Chiara Mariani, Photo Editor of Corriere della Sera Magazine, Italy; and Alice Gabriner, World Picture Editor of Time Magazine, New York.

 


Monday
13Jul2009

Fine Art Photo Workshop at the Braunschweiger Schule in Germany on 15. August

ViewFinder’s Bryon McCartney will be guest teaching a one-day fine art nudes photography workshop with Thorsten Jankowski at the Braunschweiger Schule on August 15. The workshop class size is limited to 12 students and we expect it to fill quickly. This is a rare opportunity to work with and learn from these two renowned photographers.

The workshop is suitable for all levels of photographers with a serious interest in developing their skills in studio nudes photography. For more information about the class and the models, and for registration details, visit the Braunschweiger Schule website.

To view Bryon’s Fine Art photography portfolio, click here.

To view Thorsten Jankowski’s photography, click here.

 

Saturday
02May2009

Simple Outdoor Lighting Tips

Golden Hour LightLens FlareNight ShotMany people have the impression that lighting is complicated and technical, that it is important to calculate mathematic formulas and remember lighting ratios in their heads in order to get nice lighting.

Here are some quick, simple tips to keep in mind for outdoor lighting.

Click to read more ...