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The ViewFinder Center

OUR NEW ADDRESS

Badenerstrasse 370
CH-8004 Zürich
Switzerland

Phone: +41 52 203 30 44
Click Here to Email Us

Digital Photography Articles, News and Tips from
The ViewFinder Center, Zürich, Switzerland

Wednesday
10Mar2010

Doodle a Date to sign up for Creative Composition 

We’re trying out something different to schedule our next Creative Composition class. To make this work, we need your help!

If you are interested in this class, visit our class Doodle page to select the date or dates that are best for you, and as soon as we have 6 participants signed up for one date, we’ll schedule the class.
Be sure to sign up on the Doodle using your email address, and hit SAVE. We will contact you with details of the confirmed date.



Friday
19Feb2010

Creative People Photography-13 February 

Photo: Bryon Paul McCartneyWe opened the doors of our new studio last Saturday to host our first class in Zurich. It was a sold-out Creative People Photography class, with 11 students bringing their enthusiasm and creative ideas, along with their cameras, for a fun day of photography. 

Here’s a sampling of student photos from the day’s assignments. Check out the student gallery for more photography from ViewFinder students.

 

Ania by ElenaElena by AniaOli by Susi

 

Thursday
18Feb2010

Winter Photo tips in Swiss News

Click on image to download article as a PDF

Make the most of your photographic opportunities in the Swiss winter wonderland! Check out the February 2010 issue of SwissNews magazine for winter photo tips and ideas from ViewFinder.

You can download the article as a PDF here, or pick up your copy of SwissNews at Kiosks and bookstores throughout Switzerland.

This is the second in our series of regular photography features for SwissNews. If you missed the fall 2009 issue, you can read more here.

 

Tuesday
02Feb2010

ViewFinder Center moves to Zürich!

As of February 2010, we will open the doors to our new studio, conveniently located in Zürich Kreis 4, just a short walk from Albisriederplatz, Letzigrund Stadium and Hardbrücke/Escher-Wyss Platz. Our new location offers greater possibilities for classes and workshops both in the studio and out and about in central Zürich.

ViewFinder Center Studio & Classroom
Badenerstrasse 370, Halle 3
CH-8004 Zürich

All classes and workshops, unless specifically noted, will be held at our new studio.

 


View ViewFinder Center in a larger map

Tuesday
15Dec2009

Stocking Stuffers, part 2 - Christmas Memory

Perfect stocking stuffers for your favorite photographer or to add to your wish list.

Every digital photographer needs more memory. We highly recommend carrying several 2 to 4 GB cards, rather than one larger memory card. If something happens to that one large card, all your photos are lost. With photos on several cards, there’s less risk of losing memories to misplaced or damaged cards.

Many brands to choose from, but some of our favorite choices — available at local and online retailers (prices are approximate).

      SD Memory Cards

  • SanDisk Ultra II SDHC, 4GB (40 CHF)
  • SanDisk Extreme III SDHC, 4GB (75 CHF)

      Compact Flash Memory Cards

  • SanDisk Extreme IV, 4GB (75 CHF)
  • SanDisk Extreme IV, 2GB (50 CHF)
  • SanDisk Ultra II, 4GB (30 CHF)
  • SanDisk Ultra II, 2GB (20 CHF)

     Use Protection
     Keep memory cards safe in a secure hard case. 

  • Hakuba Hard Plastic Digital Media Storage Cases (10 - 20 CHF)



Friday
11Dec2009

Stocking – Camera bag – Stuffers 

If you’re looking for few things to add to your own Christmas wish list or playing Santa Claus for the photographer in you life, here’s the first of our last minute gift ideas: Stocking stuffers to help keep camera and lenses clean and safe. These are just some of our favorites. You should be able to find them at local camera shops or larger retailers (such as Eschenmoser/Fust in Zurich) or online retailers. All prices are approximate.

Click to read more ...

Thursday
03Dec2009

Holiday Camera Shopping Tips

This time of year we get a lot of requests from photography enthusiasts asking for advice on what camera they should buy. As you can imagine, everyone has different needs and objectives in buying a new camera, so this actually is one of the more difficult questions to answer in a direct, ‘buy this specific model’ way. With this in mind, we put together some general guidelines to help those of you who may be looking to get a new camera this holiday season. Most of this is common sense, but we hope it will help you in deciding which camera is best for you.

Click to read more ...

Monday
12Oct2009

SwissNews features fall photo tips from ViewFinder

Click on image to download PDF article.The October 2009 issue of SwissNews includes the first of a regular series of photography articles from ViewFinder.

Check it out at the SwissNews website or look for the magazine at Kiosks and bookstores in Switzerland.

Saturday
12Sep2009

What is a Lensbaby?

Photo: Bryon Paul McCartneyMany of our students have heard me talk about the Lensbaby and my appreciation for this creative lens. For those of you new to the Lensbaby, I suggest you check out their website. There are now three types of Lensbaby lenses and I am not ashamed to say that I own all three.

The Lensbaby concept is simple and mimics the workings of a traditional view camera or tilt-shift lens, allowing you to freely adjust the focus ‘sweet spot’ of the lens for creative, selective focus effect.

The ‘Muse’ is the most basic Lensbaby. It requires that you hold your camera and adjust the flexible lens at the same time. It takes a bit of getting used to, but once you master the technique, it is quite easy to use.

The ‘Control Freak’ works the same way as the Muse, except you have the added advantage of being able to lock the lens in a fixed position. This is great for shots where you want to repeat the same effect while making adjustments to lighting or you need to wait for a perfect moment.

Photo: Bryon Paul McCartneyThe ‘Composer’ is the most recent Lensbaby and it uses a ball and socket design to allow you to swivel the lens into different positions to experience different selective focus effects. You can also lock the Composer into specific positions. The latest versions of the Lensbaby line-up also include a new ‘optic-swap’ system, which allows you to use up to four different optics with your Lensbaby, giving you the choice of double glass, single glass, pinhole/zone and plastic optics. Changing the optic you use can have dramatic effects on how your final images will look. My personal preference is for the plastic optic which produces a milky almost dream-like effect.

If you are looking for a fun way to give you images some kick, you should definitely check out a Lensbaby. We will offer a class on how to use the Lensbaby on 19 November. For class details, click here.

Saturday
12Sep2009

Happy Birthday ViewFinder!!

This weekend marks the one year anniversary of the ViewFinder Center for Photography. In the past year we have offered 20 classes and our Summer Workshop in Tuscany. It’s been a great year and we’ve had the pleasure of meeting and getting to know so many of you through classes and Meet-up events. But even as we look back at take a minute to celebrate our first year, we are even more excited about what lies ahead for ViewFinder and our students.

We will soon be announcing a new line-up of fun, interactive classes that we’ve developed as a result of student feedback and interest. You’ll find more about these new classes in the weeks to come; several of them are already on the schedule for October. We are also busy making plans to introduce some new activities in 2010, so stay tuned and stay in touch, there is much more to come!

A big “Thank you!” to all of the class participants who made this first year such a happy success!

Bryon & Kellie
The ViewFinder Center for Photography